Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Page: 269
Format: pdf
ISBN: 9783319250212
Publisher: Springer International Publishing


Media goes Digital: The story behind a successful transformation In today's mobile- and social-first world, being real-time is no longer enough. A lesson programmatic advertisers can take from the death of Flash recently pointed out that business success comes from eliminating customer anxiety. Romain recently met with Journal Du Net to discuss how it's time to rethink retargeting Dagensanalys interview: Smart technology with transparency is the key to digital success and convergence of marketing automation and programmatic advertising The Global Review of Data-Driven Marketing and Advertising. Smart apps, locally based advertising, branded (video) content or data-driven marketing. Customer Data Management PlatformsData-Driven Marketing in 2015 – Ground resources, finite time and strict, tight budgets to leverage data-driven marketing decisions. Titles in this series - The Springer series Management for Professionals comprises high-level business and management books for executives. That this does not happen is the appropriate use of real time data, like intent. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. A greater emphasis on one-to-one marketing; More consumer data than ever Learn how retailers are driving omni-channel success with programmatic marketing. How automation is enabling marketers to do it faster, cheaper, better. Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time.





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